Yes, it's Roots

Perfected since 1973, there’s nothing better than the Original. With the “Yes, it’s Roots” campaign, Roots set out to highlight new product offerings, reframing its legacy through quality and its signature soft fleece.

Design lead, OOH design

YES, IT’S ROOTS (2024)

CREATIVE DIRECTOR
Joey Gollish

IMAGE DIRECTOR
Micah Cameron

ART DIRECTOR
Jane Espiritu

ASSOCIATE ART DIRECTOR
Rien Bautista

COPYWRITER
Katie Ferreira

PHOTOGRAPHER
Luis Mora

VIDEOGRAPHER
Steven Tsinokas

STYLIST
Nicholas Cordi

HAIR & MAKE UP
Mark Gonzales and Lisa Kolmakova

Perfected since 1973, there’s nothing better than the Original. With the “Yes, it’s Roots” campaign, Roots set out to highlight new product offerings, reframing its legacy through quality and its signature soft fleece.

Design lead, OOH design

Set for the Season

Signature Roots Still Life