BEST IN CLASS (ROOTS, 2026)
A back-to-school campaign celebrating the unfiltered honesty and unexpected wisdom of kids. Through candid conversations about school, life, and personal style, the campaign brings warmth, humour, and joy.
MY ROLE
Developed the creative concept and art direction, translating the campaign idea into a cohesive visual story across photography and video.
STRATEGY A minimal studio set, school-inspired props, and candid portraiture capture the kids’ unfiltered personalities. Playful movement and natural interactions bring energy and spontaneity to the visuals.
CREATIVE DIRECTOR Micah Cameron; ART DIRECTOR Rien Bautista; PHOTOGRAPHER Nathan Legiehn; DOP Cam Roden; PRODUCER Laura Tabar; STYLIST Justine Balen; HMU Kim Creton & Wendy Rorong