SUNNIES (TKEES, 2022)
As an extension of the their nude footwear, TKEES launched a new category of biodegradable acetate sunglasses. 4 classic silhouettes in 5 shades of nude.
MY ROLE
Developed the visual identity for the brand’s new category and led the production of launch assets, PR packages, and marketing materials, aligning graphic designers and the creative team to ensure a cohesive brand rollout.
STRATEGY Explored the feeling of home in nature— warmth, presence, and familiarity. Models are at ease with their surroundings and one another. Location highlights the outdoors with a peek of a home to reinforce the concept.
CREATIVE DIRECTOR Joey Gollish; ART DIRECTOR Rien Bautista; PHOTOGRAPHER Kayla Rocca; DOP Tristan C-M; PRODUCER Laura Tabar; STYLISTS Katrina Von Borzyskowski & Justine Balen; HMU Luisa Duran; COPYWRITER Katie Ferreira