AT HOME IN NATURE (ROOTS, 2026)
A fall lookbook for Roots that explores the feeling of being at home in the outdoors, expressed through emotionally warm and product-forward lifestyle photography.
MY ROLE
Collaborated with the Creative Director to develop a cohesive visual concept and story, bringing it to life through production with a mix of in-house and freelance talent. Designed the accompanying zine publication.
STRATEGY Explored the feeling of home in nature—warmth, presence, and familiarity. Models are at ease with their surroundings and one another. Location highlights the outdoors with a peek of a home to reinforce the concept.