The “Anything Roots” campaign brings Roots humour and heart to life in a delightfully nostalgic way. Seth Rogen stars as the Roots Holiday Concierge, challenged to keep up with a slew of customer calls to solve every gifting dilemma with wit and just the right amount of Canadian charm.
Creative lead, graphic design, publication design
ANYTHING ROOTS (2025)
IMAGE DIRECTOR
Micah Cameron
CREATIVE DIRECTOR
Joey Gollish
ART DIRECTOR
Cy McLellan
ASSOCIATE ART DIRECTOR
Rien Bautista
COPYWRITER
Katie Ferreira
DIRECTOR
Josh Locy
PHOTOGRAPHER
Jacq Harriet
TITLE CARD DESIGN
Jordan Mill