ANYTHING ROOTS (ROOTS, 2025)
Seth Rogen stars as the Roots Holiday Concierge, challenged to keep up with a slew of customer calls to solve every gifting dilemma. The campaign brings humour and heart to life in a delightfully nostalgic way.
MY ROLE
Developed design guidelines to ensure a cohesive rollout across digital and print channels, including OOH across Canada. Designed the accompanying zine publication.
STRATEGY Extended the campaign’s visual story across print and digital, creating a unified brand experience that carried the creative direction through every touchpoint.
CREATIVE DIRECTOR Joey Gollish; IMAGE DIRECTOR Micah Cameron; ART DIRECTOR Cy McLellan; ASSOCIATE ART DIRECTOR Rien Bautista; COPYWRITER Katie Ferreira; DIRECTOR Josh Locy; PHOTOGRAPHER Jacq Harriet; TITLE CARD DESIGN Jordan Mill