This campaign distills summer down to its essence and recreates it inside a studio through warm light shining from a window, paired with visuals of nature and organic cues. The images and video nods to the warmer season ahead.

Art direction

SET FOR THE SEASON (2025)

IMAGE DIRECTOR
Micah Cameron

ART DIRECTOR
Rien Bautista

PHOTOGRAPHER
Carlyle Routh

VIDEOGRAPHER
Allie Yonick

STYLIST
Katrina Von Borzyskowski

HAIR & MAKE UP
Caroline Levin

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Your Signature Roots

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Yes, it's Roots