The Roots x Wicked collaboration comes back for a second year with the release of the movie, Wicked: For Good. The campaign’s art direction emphasizes the duality of the protagonists, Elphaba and Glinda, through the use of colour and props.

Art direction, motion direction, design lead

ROOTS X WICKED (2025)

ART DIRECTOR
Rien Bautista

PHOTOGRAPHER
Paolo Azarraga

STYLIST
Katrina Von Borzyskowski

HAIR & MAKE UP
Luisa Duran


PRODUCER
Laura Tabar


ANIMATOR
Josh Kaplan

Previous
Previous

Holiday Gift Guide