The Roots x Wicked collaboration comes back for a second year with the release of the movie, Wicked: For Good. The campaign’s art direction emphasizes the duality of the protagonists, Elphaba and Glinda, through the use of colour and props.
Art direction, motion direction, design lead
ROOTS X WICKED (2025)
ART DIRECTOR
Rien Bautista
PHOTOGRAPHER
Paolo Azarraga
STYLIST
Katrina Von Borzyskowski
HAIR & MAKE UP
Luisa Duran
PRODUCER
Laura Tabar
ANIMATOR
Josh Kaplan